Marketing Strategy

Product Classification

• Consumer Product:

  • Baby Monitor + Accessories

  • Web Portal (Public | Free Members | Paid-Members )

  • Mobile App (Public | Free Members | Paid-Members )

• Consumer Service

  • A.I. Coaching Videos

• Baby Monitoring Basic Kit

• Add On Accessories

• Subscription to A.I. Coaching (1 Month, Yearly)

Distribution Channels

• Direct to Consumer

  • Our own NOEY Website and Social Media Platforms

  • Niche e-commerce platforms for Baby Care

  • Major e-commerce platforms

• Community of Interests - Parent Help groups and clubs

• Brick & Mortar and Online Retailers

• Events e.g. Baby Fairs

• Mobile App/ App Store

Promotional Mix

• Advertising -

  • Online Ads on Social Media like Facebook and Instagram

  • Posters and brochures in Partnering Retailers and Events

• Public Relations & Sponsorship - Engaging or sponsoring samples to Influencers, TV personalities, Product placement in TV Programmes, National Campaigns and baby pageant competitions

• Personal Selling - Getting friends, family, relatives and neighbours. Adopt aggressive MLM like promotions.

• Sales Promotions - Campaigns on during e-Commerce Promotional and sales days

• Direct Marketing - Getting FTP information via fairs, buying Marketing Data